14 CBD Influencers Who Are Shaping the Industry
With the CBD market projected to reach $22 billion by 2022, social media influencers are turning out in greater numbers to shape public opinion on CBD oil and drive the industry forward. An umbrella term for anyone who has established credibility in a specific industry, CBD influencers are made up of experts, advocates, and activists who use their digital pulpit to exhort the health benefits of CBD.
From household names to YouTube pseudonyms, here are 14 CBD influencers who are shaping the industry.
A post shared by Montel Williams (@montel_williams) on Apr 23, 2019 at 3:00pm PDT
Former TV-host Montel Williams was diagnosed with multiple sclerosis in 1999. When he discovered that CBD helped alleviate his symptoms, he began advocating for greater access to the substance, and has been working for years to develop medicinal-quality CBD. Williams also founded the cannabis oil company Lenitiv Scientific and sells his own line of CBD products.
A post shared by Whit🌻 (@sunnny.daze) on Jun 16, 2019 at 9:12am PDT
Whit, aka Sunny Daze , is one of the CBD community’s many micro-influencers who make a living chronicling their cannabinoid-focused life on Instagram. Promoting CBD wellness products like Fine Healing Goods and The Root of it All , Whit has built a dedicated group of followers who trust her product recommendations.
After using and researching CBD products for two years, Rachael, aka CBD Woman , began sharing her experiences with the world. Rachael advocates CBD use to support physical, mental, and emotional health, and her YouTube videos cover topics like calculating the correct CBD dosage and weighing the benefits of CBD oils vs. CBD vaping. She also runs the site Excite For Life , a curated collection of CBD products she has personally tried and found useful.
A post shared by Anthony Pettis (@showtimepettis) on May 20, 2019 at 12:47pm PDT
Anthony and Sergio Pettis
While Anthony competes in the UFC Lightweight Division and Sergio competes in the Flyweight Division, the two brothers both use CBD products to treat their career-related aches and pains. The MMA fighters are outspoken about their CBD usage and have stated how grateful they are for the opportunity to use a natural product rather than rely on potentially damaging anti-inflammatories. In 2018, the Pettis brothers welcomed the sponsorship of hemp CBD provider CBDistillery in the hopes of making high quality, fairly-priced CBD more accessible.
Dr. Rachna Patel
Before she became one of the industry’s leading CBD oil and medical marijuana gurus, Dr. Patel worked as an Emergency Medicine Doctor to help patients treat and manage their pain. In 2014, she struck out on her own and founded a practice that treats these symptoms with CBD. Patel has appeared on more than 200 podcasts and travels the world to spread CBD awareness. Along with her own line of hemp oils , she also wrote a book about CBD oil and runs a Facebook group to field CBD-related questions and discussions.
Aisling Bea recommends using CBD oil for insomnia – but what exactly is it? https://t.co/I8XHFzSWYA pic.twitter.com/mHBADA1ysU
— Stellar Magazine (@stellarmagazine) May 29, 2018
Irish actress, comedian, and writer Aisling Bea has appeared in many TV shows and released a number of stand-up specials. Now she is using her public platform to advocate for CBD and its efficacy for insomnia. Bea, who had been suffering from sleep deficiency for years, credits the cannabinoid for helping her achieve restful sleep and renewing her sanity.
Michael J. Fox
After being diagnosed with Parkinson’s disease in 1991, the Back to the Future star tried many different approaches to treat his condition, one of which was CBD. The Michael J. Fox Foundation – which has been researching a Parkinson’s cure since 2000 – has devoted intense study to the possible benefits of CBD oil on the disease.
Retweet this if you want to go to the vape with me 😁
Tommy Chong ’s inclusion on this list should be no surprise; the counter-culture icon has been instrumental in spreading cannabis awareness since the 1970s. And at 81, he hasn’t slowed down one bit. Chong’s Choice , his personal brand of cannabis products, offers a slew of CBD oils, vapes, pens, and gummies, and he takes to his social platforms daily to promote CBD and medicinal cannabis. Chong also credits CBD for helping him defeat cancer – twice.
A post shared by kristen bell (@kristenanniebell) on Jun 15, 2019 at 6:48pm PDT
The Good Place star has long been open about dealing with mental illness, and has discussed her use of CBD oil for anxiety and CBD lotion for pain and soreness. Bell believes in the extract’s healing properties and appreciates its lack of psychotropic effects, which allows her to use CBD and be with her children. She has also stated how important it is for people to think critically about cannabis rather than succumb to fearmongering.
A post shared by vapingkamea (@vksmedia) on Jun 18, 2019 at 6:20am PDT
CBD, fitness, beauty, and (unsurprisingly) vaping, converge on this influencer’s popular Instagram page. Vaping Kamea, aka VKS Media, has made over 2,000 posts documenting her unique lifestyle, and uses her platform to promote CBD brands like Hemp Bombs , VaporFi , and Pacific CBD . Part of the reason she’s been able to successfully carve out her own niche in the CBD community is the quality of her photos, which are often professionally shot.
A post shared by Dr. Michele Ross, PhD, MBA (@drmicheleross) on Jan 9, 2019 at 9:14pm PST
Dr. Michelle Ross
Neurosurgeon Dr. Michelle Ross does it all. Along with drawing on her cannabis expertise to coach patients on how to improve their health with cannabinoids, she authored the book Vitamin Weed about endocannabinoid deficiency, posts about all things CBD across her many social media platforms , and even appeared on a season of CBS’s Big Brother (she came in 4 th place).
Famed neurosurgeon and CNN reporter Sanjay Gupta once opposed the use of medical marijuana. But while working on the CNN documentary “Weed,” he encountered enough evidence of the plant’s healing properties to reevaluate. Since then, he has completely reversed his stance and fully supports the use of CBD and medicinal cannabis for patients in need.
A post shared by Little Mary and Jane (@littlemaryandjane) on Jun 18, 2019 at 10:57am PDT
Little Mary and Jane
At 34 thousand followers strong, Little Mary and Jane is another Instagram-based curation service that handpicks products for “discerning women cannabis enthusiasts” while educating them on cannabis, CBD, and self-care. Christina, Little Mary and Jane’s founder, envisioned the company after she was prescribed medicinal cannabis and had trouble navigating the industry. Wanting to make it easier for patients to understand the products and make wise selections, she began building a collection of high quality items that include CBD chamomile teas, oils, and clay masks
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Despite what everyone says, the cannabis industry is growing at a rapid pace and offers huge potential for brands and influencers. The market is expected to be worth $73.6 billion by 2027 and this doesn’t take into consideration the illegal or black market that’s said to be worth a lot more.
CBD brands have more money than ever. It has turned out to be one of the most ‘in-demand’ products during the pandemic, hence it doesn’t come as a surprise that top cannabis influencers are suddenly in demand.
In this article, we’ll talk about some of the high-in-demand cannabis influencers that are available for CBD brand partnerships.
Is It Legal to Hire Cannabis Influencers?
This question makes a lot of sense since CBD brands have to face several restrictions on marketing.
In simple words, yes, it is fully legal to hire top cannabis influencers to market CBD products for as long as the products are legal.
There is no ban on hiring YouTube, Facebook, or Instagram CBD influencers but you need to be careful about how they market your products.
Most marketing platforms including Facebook, Instagram, and Google Ads are very stringent when it comes to marijuana-related products. This is one of the major reasons why top cannabis influencers are so much in demand.
Businesses have no option but to hire internet celebs to spread the word. This provides businesses with the opportunity to reach a wide audience without having to spend a lot.
Working with top cannabis influencers is more affordable than other marketing methods due to a lower number of them and fewer CBD brands competing for them.
Several CBD brands are already on our platform working with some of the best cannabis influencers on the scene.
Here are some of these superstar cannabis influencers:
8 Top Cannabis Influencers You Will Want To Partner With
#1 Bess Byers | Motivational and Marijuana-related Content Creator
Seattle-based CBD influencer Bess Byers has more than 94,000 followers on Instagram making her one of the most popular cannabis influencers.
She’s the founder of @BlaiseCreative, a digital agency working with online businesses.
Her page is for adults (21+). She’s into politics and shares content related to a lot of topics including debt. You will find a nice variety of posts on her account including motivational content and marijuana-related news. This makes her one of the best cannabis influencers.
“Pot is very political, you know, in terms of just economic revenue and job creation. Those are things that really aligned with my values and things I’m passionate about,” she said while talking about her endeavors.
#2 Steve DeAngelo | Top Influencers in the Cannabis Industry
Steve DeAngelo is one of the few popular cannabis influencers on Instagram with his own Wikipedia page. He has more than 30,500 followers who actively communicate with him under his posts.
DeAngelo was called the ‘Father of the Legal Cannabis Industry’ by former Speaker of the California Assembly, Willie L. Brown, Jr. He is known for advocating the legalization of marijuana in the country.
DeAngelo won the 2015 High Times Lester Grinspoon Lifetime Achievement Award and he is one of the most influential men in the industry. Fortune named him one of the seven “Most Powerful People” in the country’s cannabis industry in 2016.
A Marijuana Business Daily inaugural Hall of Fame inductee, DeAngelo is the chairman and co-founder of Harborside, an Oakland-based dispensary chain. His was one of the first US companies to make a legal cannabis sale in the country.
He posts a lot of controversial content on his blog and page and is believed to work with very few CBD brands.
3. Dr. Michele Ross | Lifestyle and Cannabis Coach
Dr. Michele Ross might not be the most popular Instagram public figure but she makes it as one of the top cannabis influencers due to what she does. She currently has more than 13,500 followers on Insta.
Her bio defines her as a “neuroscientist building cannabis, mushroom & tech startups.“
Ross has authored several books and holds a PhD degree. She very actively works with CBD brands and is among the most popular Twitter cannabis influencers with more than 76,000 followers.
Ross uses her social media accounts to help people and is a big supporter of natural, plant medicines. She educates and helps users through her firm Infused Health.
Ross enjoyed national fame when she appeared in Big Brother as Michele Noonan and is considered the best cannabis influencer by many.
#4 Trippy Treez | Content Creator Supporting Cannabis
Looking for Instagram cannabis influencers with a wide range and a huge number of followers? Look at Trippy Treez. With more than 232,000 followers, she’s among the best marijuana influencers.
While we don’t know her real name, we know that she can be very useful for CBD brands looking for influencers as she’s one of the few top CBD influencers with a huge YouTube following.
Her 80,000 subscribers are very active and interested in her posts. Unlike other names out there, she identifies as a content creator and works with a variety of brands.
The LA-based model is a proud vegan and a big supporter of weed.There is no ban on hiring YouTube, Facebook, or Instagram top cannabis influencers. Here are some of the biggest names for CBD brands to choose from. ]]>