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However, those who are posting and sharing opinions and comments were highly positive. They are the emerging super fans with 91% of all CBD oil related posts being positive in sentiment. They’re also the next generation poised to look for relief from joint pain and other conditions already being addressed with CBD oil by their Boomer cousins.

They were serious and talked about specific health benefits, such as anxiety, inflammation, beauty benefits and the fact there is no “high” feeling. After all, I’m a mom with responsibilities, and I don’t ‘do drugs.’” The biggest negative for Gen X was the cost. Manufacturers and marketers should begin educating this group, too, with serious and legally appropriate information not just about product features and benefits, but about availability across many different product categories. Analyzing more than a million social media posts about CBD oil gives us an important view into the future of CBD oil as a widely available consumer product. With an established customer base—already segmenting itself generationally–the challenge will be to position products using legally viable language, in ways that resonate with those generational groups, cross indexed for certain conditions or applications. Audience segmentation, targeted messaging and driving demand with a digital strategy that includes paid, earned, owned and social channels is all part of the next generation of CBD oil marketing. Listening to these audiences on social media and other online platforms is a great way to inform those plans. Jean Ban is executive vice president at CBD Marketing in Chicago, a full-service, digital first, integrated marketing agency founded in 1988. As with any pet wellness trend, when it comes to CBD oil for dogs, there’s a lot of information floating around online. Of course, you want to do what’s best for your pup, which leads to the question: What are the need-to-know facts regarding CBD oil?

Jerry Klein, explains what CBD oil is, what it does, and its safety concerns and side effects. CBD, or cannabidiol, is a compound found in cannabis and hemp. Klein says it is essential to note that in most cases, CBD does not contain delta-9-tetrahydrocannabinol (THC), the compound that gives marijuana its psychoactive properties. In fact, most CBD products are derived from hemp and not from marijuana. Currently, there has been no formal study on how CBD affects dogs. What scientists do know is that cannabinoids interact with the endocannabinoid receptors located in the central and peripheral nervous systems, which help maintain balance in the body and keep it in a normal healthy state. While there’s no definitive scientific data on using CBD to treat dogs, there’s anecdotal evidence from dog owners suggesting it can treat pain, especially neuropathic pain, as well as helping to control seizures. Klein, CBD is also used because of its anti-inflammatory properties, cardiac benefits, anti-nausea effects, appetite stimulation, anti-anxiety impact, and for possible anti-cancer benefits, although there’s no conclusive data on this use. The AKC Canine Health Foundation (CHF) is currently sponsoring a study, through the Colorado State University’s College of Veterinary Medicine and Biomedical Sciences, that will evaluate the use of CBD in treatment-resistant epileptic dogs. The CHF hopes that this will be the first study to gain scientific data on the use of CBD in dogs with this condition. While there’s no scientific data on the side effects of CBD usage for dogs, there are potential side effects based on how CDB affects humans. Dry mouth: Research has shown that CBD can decrease the production of saliva. For dogs, this would manifest as an increased thirst. Lowered blood pressure: High doses of CBD have been known to cause a temporary drop in blood pressure. Even though the drop is small, it might create a brief feeling of light-headedness. Drowsiness: Dog owners have used CBD to treat anxiety. The calming effect of CBD can also cause slight drowsiness, especially when using higher doses. The safety and risks of using CBD for dogs have not yet been researched. Food and Drug Administration has not approved CBD and has not issued a dosing chart. Therefore, we do not know what size dosage would be toxic. Any medication or supplement carries the risk of a reaction. It is always advisable, when giving your dog something new, to start out with small amounts and then closely monitor the effects. If you and your veterinarian decide that you should try CBD as a treatment for your dog, there are a few things to keep in mind when purchasing CBD oil. Not all oils are the same; you’ll want high-quality CBD oil to have a better chance of it working. www.integritywellnessbrands.com is known to have the best CBD products on the market.

If the CBD oil is not organic, it at least should not contain pesticides, fungicides, or solvents. The higher the quality and purity, the higher the cost. You don’t want to go for a cheaper option that could have toxic substances such as pesticides, herbicides, or heavy metals.

The manufacturer should provide a certificate that tells you the amount of CBD that is in the product. You’ll also want to make sure there is little or no THC in the product.

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