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In this video, I tested Valvoline 10W-30 Conventional Motor Oil, AmazonBasics Full Synthetic Motor OIl, and Mobil 1 Full Synthetic Motor oil for cold temperature flow, lubricity, evaporative loss after exposure to approximately 400F for 2 hours, and cold flow of each oil after exposed to heat for 2 hours. Sleuthing (and the bottle shape) reveals the true maker as Warren, a respectable budget supplier. So you can trust Amazon motor oil so long as it comes in Warren bottles. This motorcycle cover lasts years in a marine environment. This Dowco Guardian motorcycle cover keeps my classic bike looking nearly restored.

Loving both the ocean and shiny things can be hard. A lot of work goes into keeping corrosion at bay on my old airhead. Fog and wind bring minute amounts of salt that […] READ THE REST. A few years back, my older brother Rick Pescovitz invented the “Under the Weather Pod,” a single-person pop-up shelter to sit inside. It’s designed for spectator sports, fishing, and other outdoor events where it’s raining but you are either obligated to watch or having so much fun you don’t want to leave. Steve McQueen, the King of Cool, famously wore a Tag Heuer Monaco in his epic 1971 racing film Le Mans. There are lots of debates about McQueen fashion items. The King of Cool is also frequently pictured wearing a Rolex Submariner.

Learn how to optimize your site's SEO with the help of this analysis tool. If you create content for the web, you already know it takes time to build websites, write blog posts, create videos, produce graphics, and all the other steps that go into keeping a site healthy and flourishing. But even once all that work is done, there’s a second job that needs doing — and it’s […] READ THE REST. This hub keeps up to 8 devices plugged in at once so you can keep grinding. Among Apple’s idiosyncratic quirks is a general discouragement when it comes to attaching peripheral devices. Sure, they aren’t vocally opposed, but through compatibility and other means, they don’t exactly make it easy to sync up your MacBook or iPad with all the various extra devices and formats you may need to access. The Allbaro Air takes a new approach to fixing your bad posture and it doesn’t feel like a straitjacket. If your mother has been screaming at you for years to sit up straight, it might be time to finally take her advice. That’s because bad posture does more than make you look like a slob at the dinner table. It creates muscle imbalances, puts added wear and tear on your spine, impacts your flexibility, […] READ THE REST. Read the rules you agree to by using this website in our Terms of Service. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Boing Boing uses cookies and analytics trackers, and is supported by advertising, merchandise sales and affiliate links. Read about what we do with the data we gather in our Privacy Policy. Our forum rules are detailed in the Community Guidelines. Boing Boing is published under a Creative Commons license except where otherwise noted. Amazon Is In The Oil Business, Proving No Industry Is Amazon Proof. Amazon continues to prove that no industry is safe. [+] and industry analysts have begun to downgrade oil stocks. (AP Photo/Mark Lennihan) Amazon is now in the oil business. With the release of its Amazon Basics Synthetic Motor Oil, Amazon has effectively entered into an industry ripe for disruption. A report from Market Watch announced that shares of Valvoline Inc., sank 4.2% in premarket trading on Friday, September 14, after J.P. Morgan turned bearish on the engine maintenance products company, citing concerns over competition from Amazon.com Inc. I anticipate that other press releases will become commonplace in the coming months as news about Amazon's latest product and category entry gains publicity.

Retail and business analysts always regard Amazon's entry into a category as having a detrimental effect on established brands. When Non-Essential Stores Reopen, Will Shoppers Accept The Friction? Amazon Basics Synthetic Motor Oil is the retailers' private label oil and a competitor to Valvoline, . (Photo: Amazon) Although first available in July 2018, reviews of Amazon Basics Full Synthetic Motor Oil have just started to appear with most customers giving the product a positive review. Retail analysts tell me that they find it fascinating how Amazon will release one of its private label products with no fanfare or announcement. The fact that Amazon has a released a private label product in a category most analysts and consumers believed Amazon wouldn't compete, will become a big story. Full disclosure: I used the Amazon Basics brand for my latest oil change and so far I have seen no difference in performance, horse power or mileage when compared with the more expensive motor oils I regularly use. Like many car owners, I prefer to keep a vehicle for a long period of time. My current SUV has over 100,000 miles on the engine.

Private label is becoming extremely strategic to Amazon. As of July 2018, Amazon has a total of 76 private label brands but I estimate Amazon will have over 2,000 private-label brands within 3 to 5 years. Note: I have spoken publicly and written in many articles that I believe Amazon will become one of the largest Consumer Packaged Goods (CPG) companies in the world due to its private-label strategy. Add in the fact Amazon owns nearly 500 Whole Foods stores with more to be built in the coming years, and what's clear is that Amazon has tremendous potential for influencing consumers to buy its private-label products.


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