You’ll find beach scenes, tempting recipes, and Koi products in the hands of athletes and the paws of adorable pups. Captions are simple and hashtag use limited, letting this lifestyle-focused creative shine. And avoiding claims that could land them in hot water with Instagram! Soul CBD has found their niche in CBD, marketing their products specifically for those who struggle with anxiety, sleep, and pain.
The company boldly invites you to “find relief now,” in their profile. Their posts also say things like, “CBD Oil reduces inflammation.” While you can say general things like this, Instagram for CBD brands sometimes requires marketers to get a little creative. Try saying “has the potential to”, “can help”, “may support”, and using other padded language instead. This protects you from making a solid claim that your product can actually treat, cure, or prevent any illness. While Soul CBD may be playing it a little fast and loose with their claims, we do enjoy that their account puts a huge emphasis on education. The brand raises awareness about popular health concerns, encouraging people to do additional research. They also have awesome product and lifestyle images, accompanied by laser-focused hashtags that draw more attention to their posts. All-in-all, Soul CBD is a stellar example of effective Instagram for CBD brands. Florida-based Green Roads just celebrated a huge milestone of 50,000+ Insta followers, and we aren’t surprised.
This brand understands its audience and tailors its posts to get maximum engagement. They are #winning by diversifying their content beyond product promo pics and offering health and wellness inspiration. Green Roads uses responsible hashtags, and we love their #EveryDayBetter branded hashtag campaign. We also applaud them for their “Tag Us” Highlight—user-generated content is a powerful tool for brands. By showcasing Insta users who tag their brand, they’re building trust and encouraging new users to continue posting creative product pics and shout-outs. CBD powerhouse, Charlotte’s Web, gives a face to hemp growers and the people who benefit from the plant’s therapeutic properties. The Stanley Brothers have worked to make CBD available to children with epilepsy—and to make CBD more approachable and free of social stigma. They go #beyondtheseed by connecting their employees’ photos, customer stories, and other real-life content to their overall mission. We appreciate that this account isn’t cluttered with overly-poses, promotional pictures. Shots feel natural—simple nature photos and intimate portraits. This is a lesson in making sure your content is authentic, high-quality, and true to your brand. While marketing CBD may be a little more tricky than other health products, these industry-leading Instagram accounts prove that creativity and perseverance are key. As long as you’re savvy, you can absolutely build a loyal Instagram following that sells more CBD products and builds brand loyalty. Need some help getting started with Instagram for CBD brands? Witty Kitty has helped many CBD and health supplement companies and we can adhere to FDA guidelines without making your social content a snoozefest! Instagram Bio Ideas: 9 Steps to Crafting the Perfect Copy for Your Brand. The Instagram bio often is treated as an afterthought—a line or two about your company you hastily fill out when creating your account. In reality, your bio is valuable social media real estate that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and turns profile visitors into followers and followers into customers. But aside from writing a catchy company description, how else can you optimize your profile to make the most of your Instagram marketing efforts? An Instagram bio is a small summary, found underneath your username, about yourself or your business. In your Instagram bio, you can include a short description, contact information, emojis, and more, provided you keep it under 150 characters. Your bio can include one external link, hashtags, and a username, which you can customize separately from your handle (i.e., @user).
Remember, your bio is one of the main things people look at when deciding whether or not to follow you on Instagram—so make every piece of information count. It may not seem like you have much room to work with when you consider everything your profile should accomplish. Good Instagram bios will: highlight essential information about your business (your brand name, category, etc.), which you can change in your profile settings provide Instagram users with a way to get in touch with you showcase your brand and your personality, matching your voice and style to your site and other social platforms establish your unique selling proposition, helping your target audience understand what makes your brand valuable to them drive valuable actions, such as sharing or viewing content, registering for an event, or heading to your site to make a purchase. Luckily, there’s an array of Instagram features you can use alongside your written bio that help cover these considerations and create a profile that helps users quickly understand your business, what you’re selling, and how they can take further action. The tips below will help you understand how to make money from Instagram and drive traffic more effectively with a perfect bio. Before we get into how to make the best Instagram bio, let’s take a look at the elements that make up this part of your profile. Your profile photo is one of the first things people will notice in your Instagram bio.
Make sure you use a photo that: is easy to recognize and of high quality captures the essence of your brand is consistent across your other social networks. A business’s logo is often perfect for their profile picture. Keep in mind the minimum profile picture size is 110 x 110 pixels.